Marketing

Degree:Bachelor of Science in Business Administration (B.S.B.A.)
Major:Marketing
Specializations:Comprehensive Marketing
Global Marketing
Sales Management
Minors:Marketing
Marketing Applications
Certificates:Digital Marketing
Department:Department of Commerce
Building 53, Room 120E
(850) 474-2652
https://uwf.edu/cob/departments/commerce/
College:Business
CIP Code:52.1401
Semester Hours Required For Degree: 120

The B.S.B.A. in Marketing is an included program in the University's accreditation by AACSB
International.

In today’s hyper-competitive business environment, it is becoming very clear that for any organization to prosper, it must adopt a market orientation as its guiding management philosophy. Being market oriented simply means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers. No matter which specialization you choose to pursue, a career in Marketing is at its heart a career in creating and managing these relationships. Marketers are literally the interface between the organization and its customers. The Bachelor of Science in Business Administration (B.S.B.A.) degree prepares students for a variety of careers in the marketing profession. Historically, a large portion of top-level managers in major corporations are promoted from the marketing area. Of course, all successful entrepreneurs must possess highly developed marketing skills. Marketing program students choose one of four specializations.

Comprehensive Marketing Specialization

This specialization prepares students for a broad range of positions in marketing. Students are required to complete five marketing electives from among the courses offered at the 3000 and 4000 levels.

Global Marketing Specialization

This specialization focuses on the issues of marketing in an increasingly global market. Students are required to spend at least one semester at one of UWF’s partner universities abroad studying marketing. This cultural, as well as educational experience, prepares students especially well for positions dealing with the cross-cultural nature of marketing in the global marketplace. Students must complete a specific sequence of courses in this specialization, designed in conjunction with their advisor, at the partner university. To participate in this required part of the program, students must have a minimum 2.50 cumulative GPA. It is recommended, but not required, that during their lower division studies students complete two additional courses in a foreign language beyond the University’s foreign language admission requirement.

Sales Management Specialization

This specialization focuses on issues involved in negotiation, professional selling, and sales management in free market economies. It emphasizes building customer relationships, managing sales staff, and analysis of marketplace opportunities.

Program Requirements

In addition to general University requirements, students seeking the B.S.B.A. in Marketing must meet the requirements listed below. A minimum course grade of “C” is required in all College of Business prerequisites, major, and major-related courses.

Students should consult with their academic advisor for courses which may satisfy both the General Education requirements and common prerequisites.


College of Business BSBA Core

All students pursuing a BSBA major in the College of Business must complete each of the following BSBA core courses with a grade of C (2.0) or better.

BUL 3130Legal and Ethical Environment of Business3
FIN 3403Managerial Finance3
GEB 3213Writing for Business: Theory and Practice3
GEB 4361International Business3
ISM 3011e-Business Systems Fundamentals3
ISM 3116Introduction to Business Analytics 3
MAN 3025Management Fundamentals3
MAN 3504Operations Management3
MAN 4720Strategic Management3
MAR 3023Marketing Fundamentals3
Total Hours30

College of Business Undergraduate Transfer Credit Policy

The College of Business at the University of West Florida is accredited by AACSB International, the highest level of accreditation available to a college or school of business.  As such, the College believes that it is in the student's best interest to take all junior/senior level BSBA Core, Major, and Major-related courses at UWF.  These courses are typically taught by academically or professionally qualified faculty members as defined in the College's policy on faculty qualifications.

Undergraduate transfer credit for degree programs in the College of Business is awarded consistent with specifications in the UWF Catalog  and the requirements of Florida's Common Numbering System.

Normally, the College of Business will not accept transfer credits as equivalent to UWF 3000/4000 level business-related courses from institutions not accredited by AACSB International.

Students should seek guidance from their College of Business academic advisors on these matters.

Comprehensive Marketing Specialization

General Education

In addition to the General Education requirements listed on this page, students must satisfy all additional University requirements, including the Gordon Rule, multicultural, and foreign language requirements. With appropriate planning and coordination with an academic advisor, students may satisfy some of the general University requirements through the General Education curriculum. For a complete listing of general degree requirements, refer to the "University Requirements" section of this catalog.

General Education Curriculum:

Marketing majors should take the following courses to satisfy components of the General Education curriculum courses:

Humanities3
Public Speaking
Mathematics:6
Elements of Statistics
Calculus with Business Applications
Social sciences
Principles of Economics Macro

Multicultural Requirement

Civic Literacy Requirement

The 2017 Florida Legislature amended Section 1007.25, Florida Statutes, to require students initially entering a State University System (SUS) and/or Florida College System (FCS) institution in 2018-2019 and thereafter to demonstrate competency in civic literacy.  The 2021 Legislature further amended Florida Statutes, requiring students to complete both a civic literacy course and exam. As a result, there are three cohorts of students currently matriculating at Florida public institutions subject to varying requirements. As demonstrated in the table below, the exact civic literacy requirements are based on the academic term in which a student first enrolled in a Florida public institution.

Students Included in Cohort Civic Literacy Competency Requirement
Cohort 1: Students first entering the SUS or FCS prior to fall 2018 None
Cohort 2: Students first entering the SUS or FCS in fall 2018 – summer A 2021 Complete a course or exam
Cohort 3: Students first entering the SUS or FCS in summer B 2021 (on or after July 1, 2021) and thereafter Complete both a course and exam

Additionally, the 2021 Legislature made two additional exceptions: approving the use of accelerated mechanisms for meeting the course competency requirement and exempting high school students who pass the Florida Civic Literacy Exam in high school from the postsecondary exam requirement. These two changes are in effect for Cohort 3.

There are multiple ways to satisfy this requirement. Students should work with their academic advisor to determine which option is best for their degree requirements/degree plan. 

Additional information can be found on our Civic Literacy website.

*BOG 8.006s.1007.25(4,a-b) 

Common Prerequisites

State-mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. See the Common Prerequisite Manual for course substitutions from Florida colleges and universities.

ACG 2021Principles of Financial Accounting3
ACG 2071Principles of Managerial Accounting3
CGS 2570Personal Computer Applications3
ECO 2013Principles of Economics Macro *3
ECO 2023Principles of Economics Micro3
MAC 2233Calculus with Business Applications *3
STA 2023Elements of Statistics *3
Total Hours21

Lower Division Electives

Lower Division Electives Course List Students must complete sufficient 1000/2000 level electives to complete at least 60 semester hours in the lower division. Current UWF students may use elective courses at any level (1000-4000) to meet this elective requirement. 3-12

Major Courses

MAR 3503Consumer Behavior +3
MAR 4613Marketing Research +3
MAR 4803Marketing Strategy +3
Five 3000/4000 level Marketing (MAR) electives +15
Total Hours24

Major-Related

3000/4000 level advisor-approved courses +6
Total Hours6

Global Marketing Specialization

General Education

In addition to the General Education requirements listed on this page, students must satisfy all additional University requirements, including the Gordon Rule, multicultural, and foreign language requirements. With appropriate planning and coordination with an academic advisor, students may satisfy some of the general University requirements through the General Education curriculum. For a complete listing of general degree requirements, refer to the "University Requirements" section of this catalog.

General Education Curriculum:

Marketing majors should take the following courses to satisfy components of the General Education curriculum courses:

Humanities3
Public Speaking
Mathematics:6
Elements of Statistics
Calculus with Business Applications
Social Sciences3
Principles of Economics Macro

Multicultural Requirement

Civic Literacy Requirement

The 2017 Florida Legislature amended Section 1007.25, Florida Statutes, to require students initially entering a State University System (SUS) and/or Florida College System (FCS) institution in 2018-2019 and thereafter to demonstrate competency in civic literacy.  The 2021 Legislature further amended Florida Statutes, requiring students to complete both a civic literacy course and exam. As a result, there are three cohorts of students currently matriculating at Florida public institutions subject to varying requirements. As demonstrated in the table below, the exact civic literacy requirements are based on the academic term in which a student first enrolled in a Florida public institution.

Students Included in Cohort Civic Literacy Competency Requirement
Cohort 1: Students first entering the SUS or FCS prior to fall 2018 None
Cohort 2: Students first entering the SUS or FCS in fall 2018 – summer A 2021 Complete a course or exam
Cohort 3: Students first entering the SUS or FCS in summer B 2021 (on or after July 1, 2021) and thereafter Complete both a course and exam

Additionally, the 2021 Legislature made two additional exceptions: approving the use of accelerated mechanisms for meeting the course competency requirement and exempting high school students who pass the Florida Civic Literacy Exam in high school from the postsecondary exam requirement. These two changes are in effect for Cohort 3.

There are multiple ways to satisfy this requirement. Students should work with their academic advisor to determine which option is best for their degree requirements/degree plan. 

Additional information can be found on our Civic Literacy website.

*BOG 8.006s.1007.25(4,a-b) 

Common Prerequisites

State-mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. See the Common Prerequisite Manual for course substitutions from Florida colleges and universities.

ACG 2021Principles of Financial Accounting3
ACG 2071Principles of Managerial Accounting3
CGS 2570Personal Computer Applications3
ECO 2013Principles of Economics Macro *3
ECO 2023Principles of Economics Micro3
MAC 2233Calculus with Business Applications *3
STA 2023Elements of Statistics *3
Total Hours21

Lower Division Electives

Students must complete sufficient 1000/2000 level electives to complete at least 60 semester hours in the lower division. Current UWF students may use elective courses at any level (1000-4000) to meet this elective requirement.3-12

Major Courses

MAR 3503Consumer Behavior +3
MAR 4156Seminar in International Marketing +3
MAR 4613Marketing Research +3
MAR 4803Marketing Strategy +3
Three advisor-approved marketing courses taken at a UWF partner University abroad +9
3000/4000 level Marketing (MAR) elective +3
Total Hours24

Major-Related

3000/4000 level advisor-approved courses +6
Total Hours6

Sales Management Specialization

General Education

In addition to the General Education requirements listed on this page, students must satisfy all additional University requirements, including the Gordon Rule, multicultural, and foreign language requirements. With appropriate planning and coordination with an academic advisor, students may satisfy some of the general University requirements through the General Education curriculum. For a complete listing of general degree requirements, refer to the "University Requirements" section of this catalog.

General Education Curriculum:

Marketing majors should take the following courses to satisfy components of the General Education curriculum courses:

Humanities3
Public Speaking
Mathematics:6
Elements of Statistics
Calculus with Business Applications
Social sciences3
Principles of Economics Macro

Multicultural Requirement 

Civic Literacy Requirement

The 2017 Florida Legislature amended Section 1007.25, Florida Statutes, to require students initially entering a State University System (SUS) and/or Florida College System (FCS) institution in 2018-2019 and thereafter to demonstrate competency in civic literacy.  The 2021 Legislature further amended Florida Statutes, requiring students to complete both a civic literacy course and exam. As a result, there are three cohorts of students currently matriculating at Florida public institutions subject to varying requirements. As demonstrated in the table below, the exact civic literacy requirements are based on the academic term in which a student first enrolled in a Florida public institution.

Students Included in Cohort Civic Literacy Competency Requirement
Cohort 1: Students first entering the SUS or FCS prior to fall 2018 None
Cohort 2: Students first entering the SUS or FCS in fall 2018 – summer A 2021 Complete a course or exam
Cohort 3: Students first entering the SUS or FCS in summer B 2021 (on or after July 1, 2021) and thereafter Complete both a course and exam

Additionally, the 2021 Legislature made two additional exceptions: approving the use of accelerated mechanisms for meeting the course competency requirement and exempting high school students who pass the Florida Civic Literacy Exam in high school from the postsecondary exam requirement. These two changes are in effect for Cohort 3.

There are multiple ways to satisfy this requirement. Students should work with their academic advisor to determine which option is best for their degree requirements/degree plan. 

Additional information can be found on our Civic Literacy website.

*BOG 8.006s.1007.25(4,a-b) 

Common Prerequisites

State-mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. See the Common Prerequisite Manual for course substitutions from Florida colleges and universities.

ACG 2021Principles of Financial Accounting3
ACG 2071Principles of Managerial Accounting3
CGS 2570Personal Computer Applications3
ECO 2013Principles of Economics Macro *3
ECO 2023Principles of Economics Micro3
MAC 2233Calculus with Business Applications *3
STA 2023Elements of Statistics *3
Total Hours21

Lower Division Electives

Students must complete sufficient 1000/2000 level electives to complete at least 60 semester hours in the lower division. Current UWF students may use elective courses at any level (1000-4000) to meet this elective requirement.3-12

Major Courses

MAR 3202Supply Chain Logistics Management +3
MAR 3370Information Sources for Business Decisions +3
MAR 3503Consumer Behavior +3
MAR 4403Sales Management +3
MAR 4412Professional Selling Methods +3
MAR 4613Marketing Research +3
MAR 4803Marketing Strategy +3
3000/4000 level Marketing elective +3
Total Hours24

Major Related

3000/4000 level advisor-approved electives +6
Total Hours6

All courses in minors must be completed with a “C” or better.

Marketing 

The Minor in Marketing requires completion of the following courses of which 9 sh of upper division course work must be taken at UWF. Marketing majors may not earn this minor.

MAR 3023Marketing Fundamentals3
MAR 4412Professional Selling Methods3
3000/4000 level Marketing (MAR) Electives6
Choose one of the following:3
Principles of Financial Accounting
Accounting for Non-Majors
Choose one of the following:3
Principles of Economics Macro
Principles of Economic Theory and Public Policy
Total Hours18

All courses in minors must be completed with a “C” or better.

Marketing Applications

The Minor in Marketing Applications is designed for and only available to non-business majors. Marketing majors may not earn this minor.

MAR 3023Marketing Fundamentals3
3000/4000 level advisor-approved Marketing (MAR) courses12
Total Hours15

Digital Marketing Certificate

Department: Commerce

Semester Hours: 12

Program Requirements: In addition to meeting general UWF requirements, participants must successfully complete the prescribed courses earning a grade of "C" (2.0) or better in each course, and secure a combined grade point average of 2.5 or higher for the courses required by the certificate. 

This certificate is designed to enable students to earn additional credentials within the requirements of their current degree programs. The Certificate in Digital Marketing was developed in response to changes in business communication technologies and business/customer interactions of the 21st century, namely, social media marketing and digital marketing in general. 

MAR 3023Marketing Fundamentals3
MAR 4721Digital Marketing3
MAR 4236Social Media Marketing3
Choose one of the following:3
Services Marketing
Marketing Research
Customer Relationship Management
Total Hours12