General Business

Degree:Bachelor of Science in Business Administration (B.S.B.A.)
Major:General Business
Department:Business Administration
Building 76A, Room 309
CIP Code:52.0101
Semester Hours Required For Degree: 120

The B.S.B.A. in General Business is an included program in the University's accreditation by AACSB International.

The Bachelor of Science in Business Administration (B.S.B.A.) degree with a major in General Business prepares students for the world of business, which increasingly demands that business graduates have cross functional abilities. The General Business major builds abilities across multiple business disciplines, including Management, Marketing, and Finance/Economics, thus providing broad abilities in the context of managing modern businesses. The orientation of the major is towards effective management of resources, adoption of market orientation, and understanding of financial and/or economic implications of management decisions.

Program Requirements

In addition to the university’s general requirements, students seeking the B.S.B.A. in General Business must meet the requirements listed below. A minimum course grade of "C" is required in all College of Business prerequisites and courses.

Students should consult with their academic advisor for courses which may satisfy both the General Education requirements and common prerequisites.

General Education

In addition to the General Education requirements listed on this page, students must satisfy all additional University requirements, including the Gordon Rule, multicultural, and foreign language requirements. With appropriate planning and coordination with an academic advisor, students may satisfy some of the general University requirements through the General Education curriculum. For a complete listing of general degree requirements, refer to the "University Requirements" section of this catalog.

General Education Curriculum:

General Business majors should take the following courses to satisfy components of the General Education curriculum courses:

Public Speaking
Elements of Statistics
Calculus with Business Applications
Social Sciences3
Principles of Economics Macro

Multicultural Requirement

Civic Literacy Requirement

The 2017 Florida Legislature amended Section 1007.25, Florida Statutes, to require students initially entering a State University System (SUS) and/or Florida College System (FCS) institution in 2018-2019 and thereafter to demonstrate competency in civic literacy. The 2021 Legislature further amended Florida Statutes, requiring students to complete both a civic literacy course and an exam. As a result, there are three cohorts of students currently matriculating at Florida public institutions subject to varying requirements. As demonstrated in the table below, the exact civic literacy requirements are based on the academic term in which a student first enrolled in a Florida public institution.

Students Included in Cohort Civic Literacy Competency Requirement
Cohort 1: Students first entering the SUS or FCS prior to fall 2018 None
Cohort 2: Students first entering the SUS or FCS in fall 2018 – summer A 2021 Complete a course or exam
Cohort 3: Students first entering the SUS or FCS in summer B 2021 (on or after July 1, 2021) and thereafter Complete both a course and exam

Additionally, the 2021 Legislature made two additional exceptions: approving the use of accelerated mechanisms for meeting the course competency requirement and exempting high school students who pass the Florida Civic Literacy Exam in high school from the postsecondary exam requirement. These two changes are in effect for Cohort 3.

There are multiple ways to satisfy this requirement. Students should work with their academic advisor to determine which option is best for their degree requirements/degree plan. 

Additional information can be found on our Civic Literacy website.

*BOG 8.006s.1007.25(4,a-b)

Common Prerequisites

State-mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. See the Common Prerequisite Manual for course substitutions from Florida colleges and universities.

ACG 2021Principles of Financial Accounting3
ACG 2071Principles of Managerial Accounting3
CGS 2570Personal Computer Applications3
ECO 2013Principles of Economics Macro *3
ECO 2023Principles of Economics Micro3
MAC 2233Calculus with Business Applications *3
STA 2023Elements of Statistics *3
Total Hours21

 Indicates common prerequisites which can be used to satisfy General Education requirements

Lower Division Electives

Students must complete sufficient 1000/2000 level electives to complete at least 60 semester hours in the lower division. Current UWF students may use elective courses at any level (1000-4000) to meet this elective requirement.3-12


Students must complete courses from both the C.O.B core (30 sh) and from the specialization (30 sh).

College of Business BSBA Core

All students pursuing a BSBA major in the College of Business must complete each of the following BSBA core courses with a grade of C (2.0) or better.

BUL 3130Legal and Ethical Environment of Business3
FIN 3403Managerial Finance3
GEB 3213Writing for Business: Theory and Practice3
GEB 4361International Business3
ISM 3011e-Business Systems Fundamentals3
ISM 3116Introduction to Business Analytics 3
MAN 3025Management Fundamentals3
MAN 3504Operations Management3
MAN 4720Strategic Management3
MAR 3023Marketing Fundamentals3
Total Hours30

College of Business Undergraduate Transfer Credit Policy

The College of Business at the University of West Florida is accredited by AACSB International, the highest level of accreditation available to a college or school of business. As such, the College believes that it is in the student's best interest to take all junior/senior level BSBA Core, Major, and Major-related courses at UWF. These courses are typically taught by academically or professionally qualified faculty members as defined in the College's policy on faculty qualifications.

Undergraduate transfer credit for degree programs in the College of Business is awarded consistent with specifications in the UWF Catalog and the requirements of Florida's Common Numbering System.

Normally, the College of Business will not accept transfer credits as equivalent to UWF 3000/4000 level business-related courses from institutions not accredited by AACSB International.

Students should seek guidance from their College of Business academic advisors on these matters.

General Business Specialization

MAR 3202Supply Chain Logistics Management3
MAN 3240Behavior in Organizations +3
MAN 3301Human Resources Management +3
MAN 4750The Future: Projecting, Planning and Managing +3
Two 3000/4000 level advisor-approved Management/MIS (MAN/ISM) courses +6
Two 3000/4000 level advisor-approved Finance/Economics (FIN/ECO/ECP) courses +*6
One 3000/4000 level advisor-approved Marketing (MAR or TRA) courses +3
One 3000/4000 level College of Business elective (ACG/ECO/ECP/FIN/GEB/HFT/ISM/MAN/MAR/TRA) +3
Total Hours30

Courses included in the major GPA


 May include MAR 3714 Sports Markets.


The Minor in Business is designed to provide the non-business major with professional skills necessary for positions in business and industry. The curriculum is conceived as a broad introduction to several areas of business. Business majors may not earn this minor.

The Business Minor requires a minimum of 18 sh of course work. At least 12 sh must be upper-level courses, and 9 sh of those must be completed at UWF. All courses must be completed with a grade of “C” or higher. Students should complete MAC 1105 College Algebra, STA 2023 Elements of Statistics, and any computer literacy course before enrolling in required courses.

If a student completes equivalent work at the lower division level, the student must select upper-level business electives in the area of interest to complete the required 12 sh of upper-level work.

ACG 3082Accounting for Non-Majors3
or ACG 2021
ACG 2071
Principles of Financial Accounting
and Principles of Managerial Accounting
ECO 3003Principles of Economic Theory and Public Policy3
or ECO 2013
ECO 2023
Principles of Economics Macro
and Principles of Economics Micro
FIN 3403Managerial Finance3
MAN 3025Management Fundamentals3
MAR 3023Marketing Fundamentals3
3000/4000 level Business elective3
Total Hours18