This course may be taken prior to or during the same term.
|Degree:||Bachelor of Arts (B.A.)|
Strategic Communication for the Sciences
|Certificate:||Social Media Communication|
|Department:||Building 36, Room 178|
|College:||Arts, Social Sciences and Humanities|
|Semester Hours Required For Degree: 120|
Effective communication is vital to the success of any organization. The Department of Communication empowers students to creatively manage professional communication challenges. Graduates learn to speak effectively, write clearly, communicate persuasively, solve problems, lead, and practice professional ethics. The program for majors in the Department of Communication consists of 39 credit hours.
Department students have been recognized in a resolution by the State of Florida House of Representatives, won the State Advertising Championship seven times, won more than 100 ADDY Awards for Creative Excellence, won a National Forensic Association Championship, received numerous accolades from the Southeast Journalism Conference, and been recognized with the Florida Public Relations Association's Golden Image Award multiple times. The Department of Communication provides students opportunities to extend their classroom education with hands-on skill-building through internships and involvement with The Voyager, UWF Forensics, and a multitude of community engagement opportunities.
Students who are majors in the Department of Communication must complete the Department of Communication core. The 12-hour core consists of the following courses:
|SPC 2608||Public Speaking +||3|
|COM 2713||Introduction to the Communication Professions +||3|
|COM 2203||Communication Dynamics +||3|
|COM 4301||Applied Communication Research +||3|
Courses included in the major GPA
A maximum of 12 sh of lower division course work in the Department of Communication may be applied to degree requirements. No grade below a C minus in a Department of Communication course may be applied toward graduation.
Internships for a maximum of 3 sh are available in a variety of settings.
Students must take 18 hours of lower-division courses outside their major beyond the 36 sh of General Education requirements. Students must complete sufficient 1000/2000 level electives to satisfy at least 60 sh in the lower division. Current UWF students may use elective courses at any level (1000-4999) to meet this elective requirement.
Students must complete a minor or its 15 sh equivalent in a field related to the student’s career objectives and additional approved 3000/4000 level electives outside the Department of Communication. Students must complete sufficient 3000/4000 level electives to meet UWF’s requirement of 48 semester hours in the upper division.
The department offers three minors for students from other disciplines in which communication plays a vital role. The minor in Communication consists of 15 sh of Department of Communication courses.
The minor in Leadership Communication promotes leadership communication competencies, self-confidence, ethical character, and service to others. The program involves hands-on learning activities that empower students to apply and to develop leadership skills in a range of university, community, and professional environments.
The minor in Strategic Communication for the Sciences promotes competencies in developing communication strategies, tactics and messaging of scientific knowledge for general audiences. Scientific illiteracy is a significant problem amongst the American public which may lead to increased politicization of scientific issues, misuse or misinterpretation of data, and poor or inaccurate media coverage.
In addition to the General Education requirements listed on this page, students must satisfy all additional University requirements, including the Gordon Rule, multicultural, and foreign language requirements. With appropriate planning and coordination with an academic advisor, students may satisfy some of the general University requirements through the General Education curriculum. For a complete listing of general degree requirements, refer to the "University Requirements" section of this catalog.
General Education Curriculum:
Civic Literacy Requirement
The 2017 Florida Legislature amended Section 1007.25, Florida Statutes, to require students initially entering a State University System (SUS) and/or Florida College System (FCS) institution in 2018-2019 and thereafter to demonstrate competency in civic literacy. The 2021 Legislature further amended Florida Statutes, requiring students to complete both a civic literacy course and exam. As a result, there are three cohorts of students currently matriculating at Florida public institutions subject to varying requirements. As demonstrated in the table below, the exact civic literacy requirements are based on the academic term in which a student first enrolled in a Florida public institution.
|Students Included in Cohort||Civic Literacy Competency Requirement|
|Cohort 1: Students first entering the SUS or FCS prior to fall 2018||None|
|Cohort 2: Students first entering the SUS or FCS in fall 2018 – summer A 2021||Complete a course or exam |
|Cohort 3: Students first entering the SUS or FCS in summer B 2021 (on or after July 1, 2021) and thereafter||Complete both a course and exam|
Additionally, the 2021 Legislature made two additional exceptions: approving the use of accelerated mechanisms for meeting the course competency requirement and exempting high school students who pass the Florida Civic Literacy Exam in high school from the postsecondary exam requirement. These two changes are in effect for Cohort 3.
There are multiple ways to satisfy this requirement. Students should work with their academic advisor to determine which option is best for their degree requirements/degree plan.
Additional information can be found on our Civic Literacy website.
State-mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. See the Common Prerequisite Manual for course substitutions from Florida colleges and universities.
|1000/2000 level courses outside major and beyond the 36 sh of General Education requirements||18|
Lower Division Electives
|Students must complete sufficient 1000/2000 level electives to satisfy at least 60 sh in the lower division. Current UWF students may use elective courses at any level (1000-4999) to meet this elective requirement.||6|
It is recommended that these courses be taken at the lower division because they are required for the degree.
All students must complete the Department of Communication core, consisting of 12 credit hours.
Communication Capstone Courses:
|In addition to the core, the Communication major consists of 24 hours of Department of Communication courses (ADV, COM, FIL, JOU, MMC, PUR, RTV, SPC). +||24|
|Communication Capstone Courses||3|
|Advertising Campaigns +|
|Leadership Communication +|
|Film Production III +|
|Practicum: Voyager Multimedia News +|
|Public Relations Campaigns +|
|Practicum: Television News +|
Courses included in the Major GPA
|Students must complete a minor or its 15 sh equivalent in a field related to the student’s career objectives and additional approved 3000/4000 level electives outside communication.||15|
Upper Division Electives
|Student must complete sufficient 3000/4000 level electives to meet UWF’s requirement of 48 semester hours in the upper division or complete all departmental requirements at the 3000/4000 level, whichever is greater.||6|
The Department of Communication offers a Minor in Communication for students from other disciplines in which communication plays a vital role. The minor consists of at least 15 sh of Department of Communication courses. Department of Communication students may not earn this minor.
The department offers a Minor in Communication for students from other disciplines in which communication plays a vital role. The minor consists of at least 15 sh of communication courses. Communication majors may not earn this minor.
|To fulfill the requirements for the minor, a student must complete 15 sh of the required courses in a program of study (advertising, journalism, communication, public relations, telecommunication and film).||15|
The Leadership Communication program promotes leadership communication competencies, self-confidence, ethical character, and service to others. The program involves hands-on learning activities that empower students to apply and to develop leadership skills in a range of university, community, and professional environments. Communication majors may not earn this minor.
|Choose one of the following:||3|
|Great Speeches in American History|
|Propaganda and Persuasion|
|Choose three of the following:||9|
|If not taken at the lower division:||0-3|
Strategic Communication for the Sciences
The minor in Strategic Communication for the Sciences promotes competencies in developing communication strategies, tactics and messaging of scientific knowledge for general audiences. Scientific illiteracy is a significant problem amongst the American public which may lead to increased politicization of scientific issues, misuse or misinterpretation of data, and poor or inaccurate media coverage. This minor provides future professionals in the sciences and/or professional communication fields with the skills and knowledge to become effective advocates for the sciences. A C- or greater must be earned in all required courses in the minor.
|COM 2713||Introduction to the Communication Professions||3|
|JOU 3101||Digital and Multimedia Journalism||3|
|or SPC 2608||Public Speaking|
|or COM 3003||Integrated Advertising & Public Relations Concepts|
|Select two 4SH Science Courses With Lab at the 3000 / 4000 level from the following list of prefixes:||8|
|BCH, BOT, BSC, CHM, ESC, EVR, EVS, GEA, GEO, GIS, GLY, MCB, OCB, OCC, OCE, OCE, OCG, OCP, PCB, PHY, PHZ, ZOO 3000 and 4000 level science courses generally require additional prerequisites which students should consider when fulfilling general education science requirements|
|COM 4250||Strategic Communication for the Sciences||3|