Communication

Degree:Bachelor of Arts B.A.
Major:Communication
Minors:General Communication
Leadership Communication
Strategic Communication for the Sciences
Department:Building 36, Room 178
850-474-2874
http://uwf.edu/commarts
College:Arts, Social Sciences and Humanities
CIP Code:09.0102
Semester Hours Required For Degree: 120

Effective communication is vital to the success of any organization. The Department of Communication empowers students to creatively manage professional communication challenges. Graduates learn to speak effectively, write clearly, communicate persuasively, solve problems, lead, and practice professional ethics. The program for majors in the Department of Communication consists of 39 credit hours.

Department students have been recognized in a resolution by the State of Florida House of Representatives, won the State Advertising Championship seven times, won more than 100 ADDY Awards for Creative Excellence, won a National Forensic Association Championship, received numerous accolades from the Southeast Journalism Conference, and been recognized with the Florida Public Relations Association's Golden Image Award multiple times. The Department of Communication provides students opportunities to extend their classroom education with hands-on skill-building through internships and involvement with The Voyager, UWF Forensics, and a multitude of community engagement opportunities.

Program Requirements

Students who are majors in the Department of Communication must complete the Department of Communication core. The 12-hour core consists of the following courses: 

SPC 2608Basic Communication Skills +3
COM 2713Writing for the Communication Professions +3
COM 2203Communication Dynamics +3
COM 4301Communication Research +3
Total Hours12

A maximum of 12 sh of lower division course work in the Department of Communication may be applied to degree requirements. No grade below a C minus in a Department of Communication course may be applied toward graduation.

A minimum grade of "C" is required for SPC 2608 Basic Communication Skills and COM 2713 Writing for the Communication Professions.

Internships for a maximum of 3 sh are available in a variety of settings.

Students must take 18 hours of lower-division courses outside their major beyond the 36 sh of General Education requirements. Students must complete sufficient 1000/2000 level electives to satisfy at least 60 sh in the lower division. Current UWF students may use elective courses at any level (1000-4999) to meet this elective requirement. 

Students must complete a minor or its 15 sh equivalent in a field related to the student’s career objectives and additional approved 3000/4000 level electives outside the Department of Communication. Students must complete sufficient 3000/4000 level electives to meet UWF’s requirement of 48 semester hours in the upper division. 

The department offers three minors for students from other disciplines in which communication plays a vital role. The minor in Communication consists of 15 sh of Department of Communication courses. 

The minor in Leadership Communication promotes leadership communication competencies, self-confidence, ethical character, and service to others. The program involves hands-on learning activities that empower students to apply and to develop leadership skills in a range of university, community, and professional environments. 

The minor in Strategic Communication for the Sciences promotes competencies in developing communication strategies, tactics and messaging of scientific knowledge for general audiences.  Scientific illiteracy is a significant problem amongst the American public which may lead to increased politicization of scientific issues, misuse or misinterpretation of data, and poor or inaccurate media coverage.  

General Education

In addition to the General Education requirements listed on this page, students must satisfy all additional University requirements, including the Gordon Rule, multicultural, and foreign language requirements. With appropriate planning and coordination with an academic advisor, students may satisfy some of the general University requirements through the General Education curriculum. For a complete listing of general degree requirements, refer to the "University Requirements" section of this catalog.

General Education Curriculum:

Students should take SPC 2608 Basic Communication Skills to meet the humanities component and MMC 2000 Principles of Mass Communication to meet the social sciences component.

Multicultural Requirement

ADDENDUM - 9/23/2021
Civic Literacy Requirement

The 2017 Florida Legislature amended Section 1007.25, Florida Statutes, to require students initially entering a State University System (SUS) and/or Florida College System (FCS) institution in 2018-2019 and thereafter to demonstrate competency in civic literacy.  The 2021 Legislature further amended Florida Statutes, requiring students to complete both a civic literacy course and exam. As a result, there are three cohorts of students currently matriculating at Florida public institutions subject to varying requirements. As demonstrated in the table below, the exact civic literacy requirements are based on the academic term in which a student first enrolled in a Florida public institution.

Students Included in Cohort Civic Literacy Competency Requirement
Cohort 1: Students first entering the SUS or FCS prior to fall 2018 None
Cohort 2: Students first entering the SUS or FCS in fall 2018 – summer A 2021 Complete a course or exam
Cohort 3: Students first entering the SUS or FCS in summer B 2021 (on or after July 1, 2021) and thereafter Complete both a course and exam

Additionally, the 2021 Legislature made two additional exceptions: approving the use of accelerated mechanisms for meeting the course competency requirement and exempting high school students who pass the Florida Civic Literacy Exam in high school from the postsecondary exam requirement. These two changes are in effect for Cohort 3.

There are multiple ways to satisfy this requirement. Students should work with their academic advisor to determine which option is best for their degree requirements/degree plan. 

Additional information can be found on our Civic Literacy website.

*BOG 8.006s.1007.25(4,a-b) 

Common Prerequisites

State mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. See the Common Prerequisite Manual for course substitutions from Florida colleges and universities.

1000/2000 level courses outside major and beyond the 36 sh of General Education requirements18
Total Hours18

Lower Division Electives

Students must complete sufficient 1000/2000 level electives to satisfy at least 60 sh in the lower division. Current UWF students may use elective courses at any level (1000-4999) to meet this elective requirement.6
Total Hours6

It is recommended that these courses be taken at the lower division because they are required for the degree.

All students must complete the Department of Communication core, consisting of 12 credit hours.

Communication Capstone Courses:

In addition to the core, the Communication major consists of 24 hours of Department of Communication courses (ADV, COM, FIL, JOU, MMC, PUR, RTV, SPC). +24
Communication Capstone Courses3
National Student Advertising Competition +
Integrated Communication-Campaigns +
Leadership Communication +
Film Production III +
Practicum: Voyager +
Public Relations Campaigns +
Practicum: Television News +
Total Hours27
 

Major-Related

Students must complete a minor or its 15 sh equivalent in a field related to the student’s career objectives and additional approved 3000/4000 level electives outside communication.15
Total Hours15

Upper Division Electives

Student must complete sufficient 3000/4000 level electives to meet UWF’s requirement of 48 semester hours in the upper division or complete all departmental requirements at the 3000/4000 level, whichever is greater.6
Total Hours6

The Department of Communication offers a Minor in Communication for students from other disciplines in which communication plays a vital role. The minor consists of at least 15 sh of Department of Communication courses. Department of Communication students may not earn this minor.

General Communication

The department offers a Minor in Communication for students from other disciplines in which communication plays a vital role. The minor consists of at least 15 sh of communication courses. Communication majors may not earn this minor.

To fulfill the requirements for the minor, a student must complete 15 sh of the required courses in a program of study (advertising, journalism, communication, public relations, telecommunication and film).15
Total Hours15

Leadership Communication
 

The Leadership Communication program promotes leadership communication competencies, self-confidence, ethical character, and service to others. The program involves hands-on learning activities that empower students to apply and to develop leadership skills in a range of university, community, and professional environments. Communication majors may not earn this minor.

Choose one of the following:3
Great Speeches in American History
Leadership Communication
Propaganda and Persuasion
Choose three of the following:9
Organizational Communication
Gender Communication
Health Communication
Interpersonal Communication
If not taken at the lower division:0-3
Basic Communication Skills
Total Hours12-15

Strategic Communication for the Sciences

The minor in Strategic Communication for the Sciences promotes competencies in developing communication strategies, tactics and messaging of scientific knowledge for general audiences.  Scientific illiteracy is a significant problem amongst the American public which may lead to increased politicization of scientific issues, misuse or misinterpretation of data, and poor or inaccurate media coverage.  This minor provides future professionals in the sciences and/or professional communication fields with the skills and knowledge to become effective advocates for the sciences. A C- or greater must be earned in all required courses in the minor.

COM 2713Writing for the Communication Professions3
JOU 3101News Reporting3
or SPC 2608 Basic Communication Skills
or COM 3003 Integrated Advertising & Public Relations Concepts
Select two 4SH Science Courses With Lab at the 3000 / 4000 level from the following list of prefixes:8
BCH, BOT, BSC, CHM, ESC, EVR, EVS, GEA, GEO, GIS, GLY, MCB, OCB, OCC, OCE, OCE, OCG, OCP, PCB, PHY, PHZ, ZOO 3000 and 4000 level science courses generally require additional prerequisites which students should consider when fulfilling general education science requirements
COM 4250Strategic Communication for the Sciences3
Total Hours17