Strategic Communication and Leadership, M.A.

Degree:Master of Arts (M.A.)
Major:Strategic Communication and Leadership
Certificates:Executive Communication
Health Leadership Communication
Social Media for Public Relations & Advertising
Department:Communication
Building 36, Room 178
850.474.2874
http://uwf.edu/commarts
College:Arts, Social Sciences and Humanities
CIP Code:09.0900
Semester Hours Required For Degree: 33

The master of arts degree in Strategic Communication & Leadership consists of three career-enhancing certificates (Executive Communication, Social Media for Public Relations and Advertising, and Health Leadership Communication) and a capstone project.

Students in the program engage in roundtable discussions and hands-on projects while learning about cutting-edge theory and research relevant to communication challenges and career options that interest them. The curriculum is grounded in ethical leadership, appreciation for diversity, goal-setting, teamwork, strategy-building, and message design. Students develop professional portfolios as they work with actual clients to assess internal and external communication and develop strategic communication plans. Graduates of the program succeed in careers involving leadership, advertising and public relations, social media, community relations, sports information, communication skills training, fundraising, and more. Because some courses apply to more than one certificate, students can earn all three 12- credit-hour certificates and the master's degree by completing a total of 33 credits.

Admission Requirements

A bachelor's degree or higher is required. Applicants need not have a previous degree in communication, and no prerequisite courses are required.

To Pursue One Certificate

Those interested in completing only one certificate should apply for non-degree-seeking status on the UWF Graduate School Admissions website and submit to Graduate Admissions a college transcript with an institutional GPA of 3.0 or higher (on a 4-point scale) in the last degree they earned.

To Pursue Two or More Certificates or the Master’s Degree

Anyone interested in completing two or more certificates or the entire master's degree should apply for degree-seeking status in the Strategic Communication & Leadership program via the UWF Graduate School Admissions website through express or regular admission.

Express admission is granted to a limited number of students who have earned a bachelor's or advanced degree from UWF with an institutional GPA of 3.25 or higher. Interested persons are invited to contact the Department of Communication at deptofcommunication@uwf.edu to see if they qualify. (Express admission is only available to those who have graduated from UWF within 5 years of beginning graduate studies.)

Applicants are considered for regular admission based on university graduate admission requirements described in the Admissions section of the UWF catalog and the following:

  • Undergraduate degree or higher in any field
  • Minimum institutional GPA* of 3.0 on a 4-point scale in their last degree
  • Contact information for two people who will serve as references
  • Current resumé or curriculum vita
  • Answers to essay questions in the application Degree Requirements

Institutional GPA includes all coursework applied toward a degree with the exception of transfer credit.

Degree Requirements

  • No grade below a B will be applied toward certificate or degree requirements.
  • Students who earn below a B may be dismissed from the program.
 

Major Courses

Certificate in Executive Communication
COM 6207Advanced Communication Leadership (if not already taken)3
COM 6525Strategic Communication (if not already taken)3
SPC 6646Strategic Approaches to Presentational Speaking3
COM 5206Communication Training3
or COM 6401 Communication Theory
Total Hours12
Certificate in Social Media for Public Relations and Advertising
COM 6525Strategic Communication (if not already taken)3
COM 6312Advanced Communication Research Methods3
COM 6565Social Media for Public Relations and Advertising3
ADV 6215Emerging Topics in Advertising1.5
PUR 6937Emerging Topics in Public Relations1.5
Total Hours12
Certificate in Health Leadership Communication
COM 5025Health Communication3
COM 5146Fundraising Communication 1.5
COM 6207Advanced Communication Leadership (if not already taken)3
JOU 6115Interviewing and Information Gathering3
COM 6236Advanced Crisis Communication1.5
Total Hours12
Master's Degree in Strategic Communication & Leadership Capstone
COM 6930Capstone Project3
Total Hours3

Executive Communication Graduate-Level Certificate

Department: Communication

Semester Hours: 12

Participants will learn to engage successfully in ethical leadership, workplace morale and innovation, data gathering and analysis, and strategic message design and delivery. No matter what the field, advanced training in leadership communication is a career booster.

Students may complete this certificate only or may also pursue the Certificate in Social Media for Public Relations and Advertising and/or the Certificate in Health Leadership Communication, all offered by the Department of Communication. Those who complete all three certificates and a capstone project course will earn a master's degree in Strategic Communication & Leadership. (See description of the master's degree for more details.)

Admission Requirements

A bachelor's degree or higher is required. Applicants need not have a previous degree in communication, and no prerequisite courses are required. Those interested in earning only this certificate should apply for non-degree seeking status on the UWF Graduate School Admission website and submit to Graduate Admissions a college transcript with an institutional GPA* of 3.0 or higher (on a 4-point scale) in the last degree they earned. Those interested in earning two or more certificates in the Department of Communication or the master's degree in communication should instead apply as degree-seeking. (Please see directions at Strategic Communication & Leadership master's degree.) 

Institutional GPA includes all coursework applied toward a degree with the exception of transfer credit.

Degree Requirements

  • No grade below a B will be applied toward certificate or degree requirements.
  • Students who earn below a B may be dismissed from the program.

Curriculum

COM 6207Advanced Communication Leadership (if not already taken)3
SPC 6646Strategic Approaches to Presentational Speaking3
COM 5206Communication Training3
or COM 6401 Communication Theory
COM 6525Strategic Communication (if not already taken)3
Total Hours12

Health Leadership Communication Certificate

Department: Communication

Semester Hours: 12

The program prepares students for leadership positions in the health care industry, particularly as they relate to public relations, advertising, crisis communication, and fundraising.

Students may complete this certificate only or also pursue the Certificate in Executive Communication and/or the Certificate in Social Media for Advertising and Public Relations, all offered by the Department of Communication. Those who complete all three certificates and a capstone project course will earn a master's degree in Strategic Communication & Leadership. (See description of the master's degree for more details.)

Admissions Requirements

A bachelor's degree or higher is required. Applicants need not have a previous degree in communication, and no prerequisite courses are required. Those interested in earning only this certificate should apply for non-degree seeking status on the UWF Graduate School Admission website and submit to Graduate Admissions a college transcript with an institutional GPA* of 3.0 or higher (on a 4-point scale) in the last degree they earned. Those interested in earning two or more certificates in the Department of Communication or the master's degree in communication should instead apply as degree-seeking. (Please see directions at Strategic Communication & Leadership master's degree.) 

Institutional GPA includes all coursework applied toward a degree with the exception of transfer credit.

Degree Requirements

  • No grade below a B will be applied toward certificate or degree requirements.
  • Students who earn below a B may be dismissed from the program.

Curriculum

COM 5025Health Communication3
COM 6207Advanced Communication Leadership (if not already taken)3
COM 5146Fundraising Communication 1.5
COM 6236Advanced Crisis Communication1.5
JOU 6115Interviewing and Information Gathering3
Total Hours12

Social Media for Public Relations & Advertising Graduate-Level Certificate 

Department: Communication

Semester Hours: 12

Participants in this program master skills and knowledge to help them excel in the integrated communication industry, which includes positions in public relations, internal communication, and brand management.

Students may complete this certificate only or may also pursue the Certificate in Executive Communication and/or the Certificate in Health Leadership Communication, all offered by the Department of Communication. Those who complete all three certificates and a capstone project course will earn a master's degree in Strategic Communication & Leadership. (See description of the master's degree for more details.)

Admissions Requirements

A bachelor's degree or higher is required. Applicants need not have a previous degree in communication, and no prerequisite courses are required. Those interested in earning only this certificate should apply for non-degree seeking status on the UWF Graduate School Admission website and submit to Graduate Admissions a college transcript with a cumulative GPA of 3.0 or higher (on a 4-point scale) in the last degree they earned. Those interested in earning two or more certificates in the Department of Communication or the master's degree in communication should instead apply as degree-seeking. (Please see directions at Strategic Communication & Leadership master's degree.) 

Degree Requirements

  • No grade below a B will be applied toward certificate or degree requirements.
  • Students who earn below a B may be dismissed from the program.

Curriculum

COM 6525Strategic Communication (if not already taken)3
ADV 6215Emerging Topics in Advertising1.5
PUR 6937Emerging Topics in Public Relations1.5
COM 6565Social Media for Public Relations and Advertising3
COM 6312Advanced Communication Research Methods3
Total Hours12