Global Hospitality and Tourism: Revenue Management and Predictive Analytics
| Degree: | Bachelor of Science in Business Administration (B.S.B.A.) |
| Major: | Global Hospitality and Tourism |
| Specialization: | Revenue Management and Predictive Analytics |
| Department: | Department of Commerce Building 53, Room 120E (850) 474-2652 http://uwf.edu/ghtm |
| College: | Business |
| CIP Code: | 52.0901 |
| Semester Hours Required For Degree: 120 | |
The B.S.B.A. in Global Hospitality and Tourism: Revenue Management and Predictive Analytics employs a global approach to education via world-wide experiential learning opportunities enabling graduates to serve a multinational clientele. Students will be prepared to fill the growing international demand for leadership positions in resorts, events, convention and visitors bureaus, sport facilities, food and beverage, travel and tourism, spas, airlines, hotels, amusement parks, casinos, cruise lines, private clubs, and more. The complex nature of this industry requires creative problem solving, technical knowledge, communication skills, and leadership.
Broad-based views of the revenue management, guest experience management, hospitality, and tourism disciplines are offered through a common core of courses that promote an understanding of the interrelationships among the global hospitality and tourism industries, based on the underlying concepts of predictive analytics and quality guest experience management. Utilizing STR hospitality metrics, students will develop hotel analytical skills and the opportunity to receive the Certification in Hotel Industry Analytics (CHIA).
Program Requirements
In addition to the University’s general requirements, students seeking the B.S.B.A. in Global Hospitality and Tourism: Revenue Management and Predictive Analytics must meet the requirements listed below.
A minimum course grade of “C” is required in all College of Business prerequisites and courses. Additionally, students must earn a 2.5 cumulative GPA in the major. Students who wish to include concentrated hospitality and tourism management coursework in their program should declare the B.S. in Global Hospitality and Tourism: Guest Experience Management degree program (See Global Hospitality and Tourism, BS section).
Students should consult their advisor regarding courses which may satisfy both the General Education requirements and common prerequisites.
General Education
In addition to the General Education requirements listed on this page, students must satisfy all additional University requirements, including the Gordon Rule, multicultural, and foreign language requirements. With appropriate planning and coordination with an academic advisor, students may satisfy some of the general University requirements through the General Education curriculum. For a complete listing of general degree requirements, refer to the "University Requirements" section of this catalog.
General Education Curriculum:
Global Hospitality and Tourism: Revenue Management and Predictive Analytics B.S.B.A. majors should take the following courses to satisfy components of the General Education curriculum courses:
| Humanities | 3 | |
| Public Speaking | ||
| Mathematics | 6 | |
| Calculus with Business Applications | ||
| Elements of Statistics | ||
| Social Sciences | 3 | |
| Principles of Economics Macro | ||
Multicultural Requirement
Civic Literacy Requirement
The 2017 Florida Legislature amended Section 1007.25, Florida Statutes, to require students initially entering a State University System (SUS) and/or Florida College System (FCS) institution in 2018-2019 and thereafter to demonstrate competency in civic literacy. The 2021 Legislature further amended Florida Statutes, requiring students to complete both a civic literacy course and exam. As a result, there are three cohorts of students currently matriculating at Florida public institutions subject to varying requirements. As demonstrated in the table below, the exact civic literacy requirements are based on the academic term in which a student first enrolled in a Florida public institution.
| Students Included in Cohort | Civic Literacy Competency Requirement |
| Cohort 1: Students first entering the SUS or FCS prior to fall 2018 | None |
| Cohort 2: Students first entering the SUS or FCS in fall 2018 – summer A 2021 | Complete a course or exam |
| Cohort 3: Students first entering the SUS or FCS in summer B 2021 (on or after July 1, 2021) and thereafter | Complete both a course and exam |
Additionally, the 2021 Legislature made two additional exceptions: approving the use of accelerated mechanisms for meeting the course competency requirement and exempting high school students who pass the Florida Civic Literacy Exam in high school from the postsecondary exam requirement. These two changes are in effect for Cohort 3.
There are multiple ways to satisfy this requirement. Students should work with their academic advisor to determine which option is best for their degree requirements/degree plan.
Additional information can be found on our Civic Literacy website.
Common Prerequisites
State-mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. See the Common Prerequisite Manual for course substitutions from Florida colleges and universities.
| ACG 2021 | Principles of Financial Accounting | 3 |
| ACG 2071 | Principles of Managerial Accounting | 3 |
| CGS 2570 | Personal Computer Applications | 3 |
| ECO 2013 | Principles of Economics Macro * | 3 |
| ECO 2023 | Principles of Economics Micro | 3 |
| HFT 2000 | Introduction to the Hospitality Industry | 3 |
| MAC 2233 | Calculus with Business Applications * | 3 |
| STA 2023 | Elements of Statistics * | 3 |
| Total Hours | 24 | |
| * | Indicates common prerequisites which can be used to satisfy General Education requirements. |
Lower Division Electives
| Students must complete sufficient 1000/2000 level electives to complete at least 60 semester hours in the lower division. Current UWF students may use elective courses at any level (1000-4000) to meet this elective requirement. | 9 | |
| Total Hours | 9 | |
Upper Division Requirements
Students must complete courses from both the College of Business Core core (30 sh) and from the Global Hospitality and Tourism Core (30 sh).
College of Business BSBA Core
All students pursuing a BSBA major in the College of Business must complete each of the following BSBA core courses with a grade of C (2.0) or better.
| BUL 3130 | Legal and Ethical Environment of Business | 3 |
| FIN 3403 | Managerial Finance | 3 |
| GEB 3213 | Writing for Business: Theory and Practice | 3 |
| GEB 4361 | International Business | 3 |
| ISM 3011 | e-Business Systems Fundamentals | 3 |
| ISM 3116 | Introduction to Business Analytics | 3 |
| MAN 3025 | Management Fundamentals | 3 |
| MAN 3504 | Operations Management | 3 |
| MAN 4720 | Strategic Management | 3 |
| MAR 3023 | Marketing Fundamentals | 3 |
| Total Hours | 30 | |
College of Business Undergraduate Transfer Credit Policy
The College of Business at the University of West Florida is accredited by AACSB International, the highest level of accreditation available to a college or school of business. As such, the College believes that it is in the student's best interest to take all junior/senior level BSBA Core, Major, and Major-related courses at UWF. These courses are typically taught by academically or professionally qualified faculty members as defined in the College's policy on faculty qualifications.
Undergraduate transfer credit for degree programs in the College of Business is awarded consistent with specifications in the UWF Catalog and the requirements of Florida's Common Numbering System.
Normally, the College of Business will not accept transfer credits as equivalent to UWF 3000/4000 level business-related courses from institutions not accredited by AACSB International.
Students should seek guidance from their College of Business academic advisors on these matters.
Revenue Management and Predictive Analytics Required Courses
| HFT 4462 | Revenue Management for Hospitality Business + | 3 |
| HFT 4106 | Global Hospitality and Tourism Shared Economies + | 3 |
| HFT 4481 | Advanced Revenue Management and Predictive Analytics in Hospitality + | 3 |
| Total Hours | 9 | |
| + | Courses included in the major GPA |
Global Hospitality and Tourism Management Core
| HFT 3053 | Travel and Tourism Management + | 3 |
| HFT 3221 | Human Resources in the Hospitality Industry + | 3 |
| HFT 3414 | Managing Front Office Operations + | 3 |
| HFT 3814C | Management of Food and Beverage Operations + | 3 |
| HFT 4426 | Hospitality Financial Analysis & Revenue Optimization + | 3 |
| HFT 4503 | Service Experience Marketing for Hospitality Management + | 3 |
| HFT 4945 | Internship and Career Development Preparation + | 1 |
| HFT 4946 | Global Leadership Development II: Cross-Functional Training + | 1 |
| HFT 4947 | Global Leadership Development III: Insights into Management + | 1 |
| Total Hours | 21 | |
+ Courses included in the major GPA