Global Hospitality and Tourism: Revenue Management and Predictive Analytics

Degree:Bachelor of Science in Business Administration (B.S.B.A.)
Major:Global Hospitality and Tourism
Specialization:Revenue Management and Predictive Analytics
Department:Department of Commerce
Building 53, Room 120E
(850) 474-2652
http://uwf.edu/ghtm
College:Business
CIP Code:52.0901
Semester Hours Required For Degree: 120

The B.S.B.A. in Global Hospitality and Tourism: Revenue Management and Predictive Analytics employs a global approach to education via world-wide experiential learning opportunities enabling graduates to serve a multinational clientele. Students will be prepared to fill the growing international demand for leadership positions in resorts, events, convention and visitors bureaus, sport facilities, food and beverage, travel and tourism, spas, airlines, hotels, amusement parks, casinos, cruise lines, private clubs, and more. The complex nature of this industry requires creative problem solving, technical knowledge, communication skills, and leadership. 

Broad-based views of the revenue management, guest experience management, hospitality, and tourism disciplines are offered through a common core of courses that promote an understanding of the interrelationships among the global hospitality and tourism industries, based on the underlying concepts of predictive analytics and quality guest experience management. Utilizing STR hospitality metrics, students will develop hotel analytical skills and the opportunity to receive the Certification in Hotel Industry Analytics (CHIA).

Program Requirements

In addition to the University’s general requirements, students seeking the B.S.B.A. in Global Hospitality and Tourism: Revenue Management and Predictive Analytics must meet the requirements listed below.

A minimum course grade of “C” is required in all College of Business prerequisites and courses. Additionally, students must earn a 2.5 cumulative GPA in the major. Students who wish to include concentrated hospitality and tourism management coursework in their program should declare the B.S. in Global Hospitality and Tourism: Guest Experience Management degree program (See Global Hospitality and Tourism, BS section). 

Students should consult their advisor regarding courses which may satisfy both the General Education requirements and common prerequisites.

General Education

In addition to the General Education requirements listed on this page, students must satisfy all additional University requirements, including the Gordon Rule, multicultural, and foreign language requirements. With appropriate planning and coordination with an academic advisor, students may satisfy some of the general University requirements through the General Education curriculum. For a complete listing of general degree requirements, refer to the "University Requirements" section of this catalog.

General Education Curriculum: 

Global Hospitality and Tourism: Revenue Management and Predictive Analytics B.S.B.A. majors should take the following courses to satisfy components of the General Education curriculum courses:

Humanities3
Public Speaking
Mathematics6
Calculus with Business Applications
Elements of Statistics
Social Sciences3
Principles of Economics Macro

Multicultural Requirement

Civic Literacy Requirement

The 2017 Florida Legislature amended Section 1007.25, Florida Statutes, to require students initially entering a State University System (SUS) and/or Florida College System (FCS) institution in 2018-2019 and thereafter to demonstrate competency in civic literacy.  The 2021 Legislature further amended Florida Statutes, requiring students to complete both a civic literacy course and exam. As a result, there are three cohorts of students currently matriculating at Florida public institutions subject to varying requirements. As demonstrated in the table below, the exact civic literacy requirements are based on the academic term in which a student first enrolled in a Florida public institution.

Students Included in Cohort Civic Literacy Competency Requirement
Cohort 1: Students first entering the SUS or FCS prior to fall 2018 None
Cohort 2: Students first entering the SUS or FCS in fall 2018 – summer A 2021 Complete a course or exam
Cohort 3: Students first entering the SUS or FCS in summer B 2021 (on or after July 1, 2021) and thereafter Complete both a course and exam

Additionally, the 2021 Legislature made two additional exceptions: approving the use of accelerated mechanisms for meeting the course competency requirement and exempting high school students who pass the Florida Civic Literacy Exam in high school from the postsecondary exam requirement. These two changes are in effect for Cohort 3.

There are multiple ways to satisfy this requirement. Students should work with their academic advisor to determine which option is best for their degree requirements/degree plan. 

Additional information can be found on our Civic Literacy website.

*BOG 8.006s.1007.25(4,a-b) 

Common Prerequisites

State-mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. See the Common Prerequisite Manual for course substitutions from Florida colleges and universities.

ACG 2021Principles of Financial Accounting3
ACG 2071Principles of Managerial Accounting3
CGS 2570Personal Computer Applications3
ECO 2013Principles of Economics Macro *3
ECO 2023Principles of Economics Micro3
HFT 2000Introduction to the Hospitality Industry3
MAC 2233Calculus with Business Applications *3
STA 2023Elements of Statistics *3
Total Hours24

Lower Division Electives 

Students must complete sufficient 1000/2000 level electives to complete at least 60 semester hours in the lower division. Current UWF students may use elective courses at any level (1000-4000) to meet this elective requirement.9
Total Hours9

Upper Division Requirements 

Students must complete courses from both the College of Business Core core (30 sh) and from the Global Hospitality and Tourism Core (30 sh).


College of Business BSBA Core

All students pursuing a BSBA major in the College of Business must complete each of the following BSBA core courses with a grade of C (2.0) or better.

BUL 3130Legal and Ethical Environment of Business3
FIN 3403Managerial Finance3
GEB 3213Writing for Business: Theory and Practice3
GEB 4361International Business3
ISM 3011e-Business Systems Fundamentals3
ISM 3116Introduction to Business Analytics 3
MAN 3025Management Fundamentals3
MAN 3504Operations Management3
MAN 4720Strategic Management3
MAR 3023Marketing Fundamentals3
Total Hours30

College of Business Undergraduate Transfer Credit Policy

The College of Business at the University of West Florida is accredited by AACSB International, the highest level of accreditation available to a college or school of business.  As such, the College believes that it is in the student's best interest to take all junior/senior level BSBA Core, Major, and Major-related courses at UWF.  These courses are typically taught by academically or professionally qualified faculty members as defined in the College's policy on faculty qualifications.

Undergraduate transfer credit for degree programs in the College of Business is awarded consistent with specifications in the UWF Catalog  and the requirements of Florida's Common Numbering System.

Normally, the College of Business will not accept transfer credits as equivalent to UWF 3000/4000 level business-related courses from institutions not accredited by AACSB International.

Students should seek guidance from their College of Business academic advisors on these matters.

Revenue Management and Predictive Analytics Required Courses

HFT 4462Revenue Management for Hospitality Business +3
HFT 4106Global Hospitality and Tourism Shared Economies +3
HFT 4481Advanced Revenue Management and Predictive Analytics in Hospitality +3
Total Hours9

Global Hospitality and Tourism Management Core 

HFT 3053Travel and Tourism Management +3
HFT 3221Human Resources in the Hospitality Industry +3
HFT 3414Managing Front Office Operations +3
HFT 3814CManagement of Food and Beverage Operations +3
HFT 4426Hospitality Financial Analysis & Revenue Optimization +3
HFT 4503Service Experience Marketing for Hospitality Management +3
HFT 4945Internship and Career Development Preparation +1
HFT 4946Global Leadership Development II: Cross-Functional Training +1
HFT 4947Global Leadership Development III: Insights into Management +1
Total Hours21

+ Courses included in the major GPA