SPM 2010   Sport in Global Society

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

The course examines the ways in which sport contributes to or inhibits the formation of positive cultural or societal norms. The topics addressed in the course demonstrate the diversity of social impacts sport has had on global society and culture. Historical and contemporary cases are used to illustrate the impacts of sport in different social contexts. Meets General Education requirement in Social Sciences.

SPM 3004   Introduction to Contemporary Sport Management

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Introduction to the field of sport management for students interested in working in the sport industry. It serves as a foundation for students' further studies in various subject areas in the field/profession of sport management, such as sport marketing, sport law, sport facility and event management, economics of sport, sport finance, etc.

SPM 3104   Sport Facility Planning and Management

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: SPM 3004*

This course is designed to provide students an overview of the major components of facility management: planning, building, financing, marketing, and operating various sport and recreational venues. The course focuses on a broad range of facilities touching on various topics relating to sport, recreation, leisure, health, and fitness.

SPM 3109   Sport Event Management and Revenue Generation

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: SPM 3004

This course will review and examine the principles and practices associated with managing sport events and the nature of the broader event management industry. This course will help students develop the skills necessary to manage virtually any aspect of a sport event, including logistics, contingency planning, ticketing/admissions, access control, financing, sponsorship, seating designs/controls, sponsor and supplier agreements, risk management, marketing, managing event personnel, and working with local/government agencies.

SPM 3115   Managing a Sport Organization

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: SPM 3004*; Completion of 60 hours of college course work is required prior to taking this course.

While many students want to work in sport, the question is what will they do in the sport industry? This course examines what students might do once they advance in their sport industry careers and how they have to start/run sport organizations. Topics include planning, organizing the sport organization, hiring the right staff, monitoring/evaluating the staff, managing stakeholders, and the day-to-day work needed to run a sport business.

SPM 3306   Sports Marketing

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: SPM 3004*

Topics and issues involved in the promotion and marketing of sporting events, products, and services will be discussed. This course focuses on how to execute marketing strategies. Thus, while the five Ps will be covered, the primary focus is on application and how to launch and run marketing campaigns- whether personal sales, traditional media, or social media. Open only to Juniors and Seniors. Concurrent Prerequisites: SPM 3004 with a grade of C or better.

SPM 3403   Communication and Social Media in Sports

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: SPM 3004*

Examines the role traditional media, sport streaming, and social media play in contemporary sports, the relationship between sports and sports media, and how these two entities influence the public's perception of sport as a growing industry. Examines the many professional careers associated with sports media including sports information, public/media relations, journalism, and broadcasting. Concurrent Prerequisites: SPM 3004 with a minimum grade of C.

SPM 3512   Sport Sales and Fundraising

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: SPM 3004

This course will provide practical professional revenue generating techniques needed to help sell tickets, sponsorships, and other assets for a sport organization. Through understanding different sales channels, students will learn how to sell and handle rejection. The course then covers fundraising as a revenue generating tool for sport organizations. Students will utilize a framework for strategic account management.

SPM 3905   Directed Study

College of Business, Department of Commerce

1-12 sh (may be repeated indefinitely for credit)

SPM 3941   Sport Management Internship

College of Business, Department of Commerce

1-9 sh (may be repeated for up to 9 sh of credit)
Prerequisite: SPM 3004

The Sport Management Internship course provides students with an opportunity to explore their career interests and apply classroom knowledge and skills in a professional setting. The internship also allows students to build a professional network. The course credit hours can also range from an additional 1-6 hours to meet the needs of the student and the internship site as a major elective.

SPM 4003   Sport Management Careers Seminar

College of Business, Department of Commerce

1 sh (may be repeated for up to 3 sh of credit)
Prerequisite: SPM 3000 AND SPM 3004*

This course is designed to provide students the opportunity to learn firsthand what is involved in working in the sport industry. Students are provided several classes exploring job skill development and then spend 60 hours volunteering with the UWF Athletic department helping to set-up, prepare, run, and clean-up after events. Each course is worth one credit and students are expected to take three courses over their degree at UWF.

SPM 4012   Sociology of Sport

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Students are introduced to the fundamental concepts of sports and sociology and examine various social phenomena taking place relating to sports such as violence and sports in schools and colleges. It introduces students to an array of social theories that apply to analyzing some social issues related to sports such as race and ethnicity, gender, social class, politics, and religion. This course will generate the awareness for students to understand the importance of, and paying attention to, the social functions of sports played in today's society.

SPM 4054   Sport Betting

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Sport betting is one of the fastest growing segments of the sport industry. Over the past several years, the industry has exploded from legalized sport wagering in two states to now an explosion of options across the United States and the world. With the billions of dollars pouring into sport wagering, there are numerous ethical and business challenges from match fixing and gambling addiction, to whether anyone is making money, the marketing strategies undertaken, integrity in sports, and dedicated sportsbooks as an example. Offered concurrently with SPM 5056. Graduate students will be assigned additional work. Senior standing is required.

SPM 4162   Esports Management

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

In this course, the history, development, operations and management of esports players, teams, leagues, events and competitions are examined. Numerous issues, considerations and areas of business activities such as esports marketing, finance, and legal concerns also receive in-depth focus. Offered concurrently with SPM 5166. Graduate students will be assigned additional work. Senior standing is required.

SPM 4203   Environmental Sustainability in Sport

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

As sport organizations continue to incorporate environmental sustainability into decision-making and operations, sport management professionals will need to be prepared to navigate the key environmental issues faced by sport organizations while mitigating the negative environmental impacts left behind. This course provides students with a holistic examination of the bi-directional relationship between sport and the natural environment. Sport works with and within the natural environment. The physical environmental footprint produced by sport-related activities necessitates consideration. Sport's social and cultural importance makes it a good illustration of environmental responsibilities. Students will be introduced to ways in which sport personnel are bringing environmental solutions into their events, organizations, and facilities. Offered concurrently with SPM 5205. Graduate students will be assigned additional work. Senior standing is required.

SPM 4503   Economic Issues in Sport

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: (ECO 2013 OR ECO 3003) AND (SPM 3004*)

The course includes a review of the foundations of economics and their applications in the sport industry. Students will learn how leagues and teams function most efficiently to meet their goals of profit and/or win maximization.

SPM 4505   Sport Business and Finance

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: ECO 3003 AND SPM 3004*

Students will gain the knowledge associated with identifying revenue, expenses, assets, liabilities, financial statements, cash flow management, and how to successfully manage a sport organization. The specific financial implications of managing a sport-related business are covered. Open only to Juniors and Seniors. Prerequisites: ECO 3003 with a minimum grade of C. Concurrent Prerequisites: SPM 3004 with a minimum grade of C.

SPM 4604   Sport Leadership and Governance Around the World

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: SPM 3004*

This course is designed to introduce sport management students to the concepts of how various sports are governed around the world. Students will investigate the history, philosophy, and current governance practices of major sports. Students will critically analyze different segments of the sport industry, learn about the characteristics of a governing body, and analyze the role of policy in sport governance around the world. Concurrent Prerequisite: SPM 3004 with a minimum grade of C.

SPM 4703   Sport Analytics

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Expanding on basic accounting and finance this course focuses on managerial accounting, financial planning, and statistical analysis. Using various tools such as sport analytics, key performance indicators (KPI), balanced scorecard, and other techniques, this course focuses on identifying how to find the right data, why it is critical, how to see the forest from the trees, and how to act based on appropriate data. The focus will start with identifying problems within sport organizations, then the problem needs to be framed, and any previous findings will be examined to find possible solutions. Using modeling can help identify the right data to help solve the problem, data is then collected, the data is then analyzed, results are presented to key stakeholders, and lastly action needs to be taken. That is what this class will be exploring-identifying and solving problems using data. Offered concurrently with SPM 5708. Graduate students will be assigned additional work. Senior standing is required.

SPM 4723   Sport Law and Risk Management

College of Business, Department of Commerce

3 sh (may not be repeated for credit)
Prerequisite: SPM 3004*

An introduction to the legal concepts that may significantly affect one's career in managing amateur or professional sports organizations. Topics of discussion primarily focus on negligence, contract, and employment law in the sport industry using a case analysis format. The class will focus on applied learning such as developing a risk management plan. Open only to Juniors and Seniors. Concurrent Prerequisites: SPM 3004 with a minimum grade of C.

SPM 4905   Directed Study

College of Business, Department of Commerce

1-12 sh (may be repeated indefinitely for credit)

SPM 4945   Senior Capstone in Sport Management

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

This capstone course for Sport Management majors provides opportunities for students to demonstrate their learning of sport management theories through practices. Utilizing the various topics covered through the degree, students will plan, organize, and execute an actual event. Students will be required to develop the event, secure the venue, retain and train volunteers, develop a budget, create risk management guidelines, develop a marketing plan and other elements necessary to execute the event. Approval by academic advisor and sport management program coordinator is required. Senior status is required.

SPM 5056   Sport Betting

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Sport betting is one of the fastest growing segments of the sport industry. Over the past several years, the industry has exploded from legalized sport wagering in two states to now an explosion of options across the United States and the world. With the billions of dollars pouring into sport wagering, there are numerous ethical and business challenges from match fixing and gambling addiction, to whether anyone is making money, the marketing strategies undertaken, integrity in sports, and dedicated sportsbooks as an example. Offered concurrently with SPM 4054. Graduate students will be assigned additional work.

SPM 5166   Esports Management

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

In this course, the history, development, operations and management of esports players, teams, leagues, events and competitions are examined. Numerous issues, considerations and areas of business activities such as esports marketing, finance, and legal concerns also receive in-depth focus. Offered concurrently with SPM 4162. Graduate students will be assigned additional work.

SPM 5205   Environmental Sustainability in Sport

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

As sport organizations continue to incorporate environmental sustainability into decision-making and operations, sport management professionals will need to be prepared to navigate the key environmental issues faced by sport organizations while mitigating the negative environmental impacts left behind. This course provides students with a holistic examination of the bi-directional relationship between sport and the natural environment. Sport works with and within the natural environment. The physical environmental footprint produced by sport-related activities necessitates consideration. Sport's social and cultural importance makes it a good illustration of environmental responsibilities. Students will be introduced to ways in which sport personnel are bringing environmental solutions into their events, organizations, and facilities. Offered concurrently with SPM 4203. Graduate students will be assigned additional work.

SPM 5408   Sport Promotion and Communication

College of Health, Department of Movement Sciences and Health

3 sh (may not be repeated for credit)

Sport Promotion and Communication is designed to provide students with the knowledge and skills to effectively promote sport and physical activity programs using a variety of direct and indirect communication tools and procedures.

SPM 5708   Sport Analytics

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Expanding on basic accounting and finance this course focuses on managerial accounting, financial planning, and statistical analysis. Using various tools such as sport analytics, key performance indicators (KPI), balanced scorecard, and other techniques, this course focuses on identifying how to find the right data, why it is critical, how to see the forest from the trees, and how to act based on appropriate data. The focus will start with identifying problems within sport organizations, then the problem needs to be framed, and any previous findings will be examined to find possible solutions. Using modeling can help identify the right data to help solve the problem, data is then collected, the data is then analyzed, results are presented to key stakeholders, and lastly action needs to be taken. That is what this class will be exploring-identifying and solving problems using data. Offered concurrently with SPM 4703. Graduate students will be assigned additional work.

SPM 6163   Applied Sport Management: Management

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Sport management is a diverse field that often mirrors traditional business fields, but has the added element of significant media scrutiny. This advanced application course examines applied sport management, financial management, and venue management. Students will utilize case studies and real-world speakers/examples to hone their skills in these three critical areas. Management and leadership theory will form the basis for the applied project.

SPM 6308   Applied Sport Management: Marketing

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Sport management is a diverse field that mirrors traditional business fields. However, there are some unique elements that make sport management significantly different than selling cars, manufacturing widgets, and other traditional business areas. This second of two advanced application courses focuses on the revenue generating and preservation side of sport management. Special focus will be made examining applied sport marketing, revenue generation, social media, and legal issues. Students will utilize case studies and real-world speakers/examples to hone their skills in these three critical areas.

SPM 6946   Capstone

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

Students will undertake a major research project to demonstrate their grasp of knowledge in sport administration. The research projects provide an opportunity for students to explore a sport/athletic/fitness problem or policy issues of professional interest and to address that problem or issue through focused study. The project will demonstrate the student's ability to synthesize and apply the knowledge and skills acquired in their academic program to real-world issues and problems. This final project affirms students' ability to think critically and creatively, to solve practical problems, to make reasoned and ethical decisions, and to communicate effectively. Permission is required.

SPM 6947   Internship

College of Business, Department of Commerce

3 sh (may not be repeated for credit)

The MSA Sport Administration requires students to intern at a sport organization, as an opportunity to gain practical experiences in a field of endeavor related to sport administration. In some instances, the internship could provide the intern with an opportunity for future employment. Although students are free to find their own internships, the Department will work with students in accomplishing this task.