Global Hospitality and Tourism: Revenue Management and Predictive Analytics

Degree:B.S.B.A.
Major:Global Hospitality and Tourism
Department:Building 76, Room 109
(850) 474-2774
http://uwf.edu/ghtm
College:Business
CIP Code:52.0901
Semester Hours Required For Degree: 120

The B.S.B.A. in Global Hospitality and Tourism: Revenue Management and Predictive Analytics employs a global approach to education via world-wide experiential learning opportunities enabling graduates to serve a multinational clientele. Students will be prepared to fill the growing international demand for leadership positions in resorts, events, convention and visitors bureaus, sport facilities, food and beverage, travel and tourism, spas, airlines, hotels, amusement parks, casinos, cruise lines, private clubs, and more. The complex nature of this industry requires creative problem solving, technical knowledge, communication skills, and leadership. 

Broad-based views of the revenue management, guest experience management, hospitality, and tourism disciplines are offered through a common core of courses that promote an understanding of the interrelationships among the global hospitality and tourism industries, based on the underlying concepts of predictive analytics and quality guest experience management. Utilizing STR hospitality metrics, students will develop hotel analytical skills and the opportunity to receive the Certification in Hotel Industry Analytics (CHIA).

Program Requirements

In addition to the University’s general requirements, students seeking the B.S.B.A. in Global Hospitality and Tourism: Revenue Management and Predictive Analytics must meet the requirements listed below.

A minimum course grade of “C” is required in all College of Business prerequisites and courses. Additionally, students must earn a 2.5 cumulative GPA in the major. Students who wish to include concentrated hospitality and tourism management coursework in the their program should declare the B.S. in Global Hospitality and Tourism: Guest Experience Management degree program (See Global Hospitality and Tourism, BS section). 

Students should consult their advisor regarding courses which may satisfy both the General Education requirements and common prerequisites.