| Degree: | Master of Arts (M.A.) |
| Specialization: | Strategic Communication and Leadership |
| Certificate: | Health Communication Leadership |
| Department: | Building 36, Room 178 (850) 474-2874 http://uwf.edu/commarts/ |
| College: | Arts and Sciences |
The M.A. in Strategic Communication & Leadership is an innovative, interdisciplinary program that provides in-depth knowledge of communication strategies that stimulate ongoing innovation, team-building, empowerment, and service excellence. Students in the program are actively engaged in roundtable discussions, projects, and specialized research about communication challenges and career options that interest them. Classes focus on leadership techniques and actual communication challenges using an integrated approach grounded in research, goal-setting, teamwork, strategy-building, ongoing assessment, and an appreciation for diversity and innovation. The program involves a mix of theory and research, skills training, and current issues in a range of contexts including media, health, public affairs, politics, nonprofits, and computer-mediated environments. The master’s degree includes 12 graduate-level courses and an optional four-course certificate Health Communication Leadership, one of the fields of highest career growth in the country.
In addition to the University graduate admission requirements described in the Admissions section of the catalog, the applicant must meet the following minimum departmental admission requirements for regular admission:
Interested persons should apply to the University through the Graduate School and contact the Department of Communication Arts to request a departmental application.
| COM 5005 | Introduction to Graduate Studies in Communication | 1.5 |
| STA 2023 | Elements of Statistics | 3 |
| Total Hours | 4.5 | |
| COM 6525 | Strategic Communication | 3 |
| COM 6207 | Advanced Communication Leadership | 3 |
| COM 5206 | Communication Training | 3 |
| COM 6312 | Advanced Communication Research Methods | 3 |
| Total Hours | 12 | |
| Advisor Approved Electives | 9 | |
| Choose two of the following: | 6 | |
| Assessing Organizational Dynamics | ||
| Interviewing and Information Gathering | ||
SPC 6XX0 | Strategic Approaches to Presentational Speaking | |
| Choose four of the following: | 6 | |
| Computer Mediated Communication | ||
| Emerging Topics in Political Communication | ||
| Emerging Topics in Health Communication | ||
| Emerging Topics in Nonprofit Organizational Communication | ||
| Emerging Topics in Communication Law and Ethics | ||
| Emerging Topics in Media Issues | ||
PUR 6XX0 | Emerging Topics in Public Affairs | |
| Choose one of the following: | 3 | |
| Health Communication Leadership Project | ||
| Organizational Communication Project | ||
| Total Hours | 24 | |
Department: Communication Arts
Semester Hours: 12
The program is designed to help prepare students for careers in leadership positions in health care communication. The emphasis is on theory and practice of leadership in communication aspects of health care organizations.
| COM 6207 | Advanced Communication Leadership | 3 |
| COM 6024 | Emerging Topics in Health Communication | 1.5 |
| Choose one of the following: | 1.5 | |
| Emerging Topics in Political Communication | ||
COM 6XXX | Emerging Topics in Media Studies | |
COM 6XXX | Emerging Topics in Public Affairs | |
| Emerging Topics in Nonprofit Organizational Communication | ||
| Computer Mediated Communication | ||
| Choose one of the following: | 3 | |
| Theoretical Foundations of Health Care Ethics | ||
| Current Issues in Medicine | ||
| Life, Illness and Death | ||
| Introduction to Clinical Ethics Grand Rounds | ||
Advisor approved elective | ||
| Total Hours | 9 | |
