Strategic Communication and Leadership

Degree:Master of Arts (M.A.)
Major:Strategic Communication and Leadership
Certificate:Health Communications Leadership
Department:Communication
Building 36, Room 178
(850) 474-2874
https://uwf.edu/commarts
College:Arts, Social Sciences and Humanities
CIP Code:09.0102
Semester Hours Required For Degree: 36

The M.A. in Strategic Communication & Leadership is an innovative, interdisciplinary program that provides in-depth knowledge of communication strategies that stimulate ongoing innovation, team-building, empowerment, and service excellence. Students in the program are actively engaged in roundtable discussions, projects, and specialized research about communication challenges and career options that interest them. Classes focus on leadership techniques and actual communication challenges using an integrated approach grounded in research, goal-setting, teamwork, strategy-building, ongoing assessment, and an appreciation for diversity and innovation. The program involves a mix of theory and research, skills training, and current issues in a range of contexts including media, health, public affairs, politics, nonprofits, and computer-mediated environments. The master's degree includes 36 hours of graduate level coursework and an optional 12-hour graduate certificate in Health communication Leadership, one of the fields of highest career growth in the country.

Admission Requirements

In addition to the University graduate admission requirements described in the Admissions section of the catalog, the applicant must meet the following minimum departmental admission requirements for regular admission:

  • Minimum score on one graduate admission test as follows*:
    • Graduate Record Examination (GRE) Verbal score of at least 152 and Analytical Writing score of at least a 4.0
    • Miller Analogies Test (MAT) scaled score of at least 400
    • Graduate Management Admissions Test (GMAT) composite score of at least 400
  • Minimum undergraduate cumulative GPA of 3.2 on a 4-point scale
  • Undergraduate degree in related field
  • Submission of Departmental Admission Application
  • Submission of two letters of reference
  • Submission of current curriculum vita (CV)/ résumé

* The graduate admission test may be waived for the following: 

Applicants must have a bachelor's degree in Communications with a GPA of 3.5 or higher on a 4.0 scale or have made at least an A in 9 or more credit hours of graduate coursework in our department either as non-degree seeking students or as a student in other graduate program.

Interested persons should apply to the University through the Graduate School and contact the Department of Communication to request a departmental application.

Degree Requirements

  • No grade below a B may be applied toward degree requirements. 
  • Students earning a grade below B in one course may retake the course.
  • Students earning a grade below B in two courses will be dismissed from the program.